Sales Assessment for Salesperson | Customer Focused Selling

Customer Focused Selling - A Sales Assessment & Training Program

Customer-Focused Selling™ (CFS) is an effective, sales assessment and training program that provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the Selling Skills Assessment Tool™ (SSAT) to need improvement. In a highly interactive, adult learning format, CFS delivers the specific knowledge your team needs to consistently achieve better sales results. The training is designed to be used every day, not memorized. Participants come away from the workshop ready to apply the new learning to their own customers and prospects. For larger sales forces, CFS is available in a comprehensive, certified Train-the-Trainer format which brings delivery and reinforcement in-house, and customizes the training to exactly reflect your business environment.


This fast-paced skills-builder is a sales assessment that develops salespeople who can quickly understand their prospects’ personal needs and adapt their selling techniques to make the sale.



Salespeople learn ways to:

  • Objectively and accurately assess and understand their personal selling style
  • Identify weaknesses in dealing with people motivated differently to eliminate prospecting “disconnects”
  • Control the sales process and sales results by controlling through a sales assessment of the way they approach prospects
  • Build an account strategy finely tuned to the specific needs of the buyers
  • Quickly identify prospects personal needs in order to know what makes them buy
  • Adapt their sales tactics based on specific behavioral clues
  • Manage the sales cycle in terms of what motivates each unique buyer

Benefits to the salesperson from sales assessment:

  • Really know your prospects
  • Understand the impact of their personal styles
  • Connect with prospects’ personal needs
  • Recognize buying signals
  • Adapts to motivations of multiple buyers in the sales process
  • Maximize the potential in each account
  • Close more sales
  • Increase earnings

To schedule a training on CFS, please send an email to Kim Paulsen at or send us a message by clicking here.


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